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Today's modern diseases and what's in the background: Are we taking drugs for a good reason or is it just marketing the drugstore?
To understand how to create a market for a prescription drug, Edward Bernays 1928 Propaganda Book of Cinema. Bernays was looking for classic piano and no branding in the news - this would be a far-fetched and easily recognizable solution. He persuaded more reporters to let them know about the new trend: sophisticated people maintain a special music room in their homes. Then readers, as if the idea had been conceived only in their own heads, were expecting a piano - in the music room. If you have succeeded in instilling a thought in the public mind, it will arouse the interest of potential patients. Cancer, reflux disease, erectile dysfunction, bipolar disorder, hyperactivity disorder, attention deficit hyperactivity disorder, premenstrual mood, clinical depression, all rare diseases. The "brand" ailment that is in the public consciousness does not need further legitimacy, and therefore no one who takes the medicine for the ailment is killed. Patients, on the other hand, kill the drug-maker in their own way. In two cases, it may work well if the disease spreads to the general public. On the one hand, your condition, which can exert a sense of humor in the subject, may be rid of the stigma of social miscarriage. An example is an agent for the treatment of urgent urinary incontinence. Drug developer Pharmacia invented the term "hyperactive bladder" for the problem. While the concept of incontinence is usually associated with the image of frail, elderly women, the "hyperactive bladder" tends to radiate the image of a swollen body. That's what the 2002 Vice President of the company gave, "Positioning the Product: Let's Create a Patient!" presentation of the team. With the help of strategy, only 21 million new patients could be opened up in the United States alone.
That's what you get
The Book of Depressed Industry